Saturday, 30 May 2020
Monday, 18 May 2020
Saturday, 16 May 2020
Affiliate Marketing: What Products To Promote?
When you begin to think about all of the affiliate products in the world that can be promoted, it may seem a little overwhelming. Just which type of product should you work with?
There are two main options here:
- Digital and,
- Physical
Digital Products
These are the information and service related products that can be found online. These include eBooks, software, videos, and audios that the customer has immediate access to after purchasing. ClickBank is among the most popular marketplaces in which to sign up and promote these products.
Pros of Digital Products
- Easy to set up accounts and get started promoting
- No need for the customer to wait on the product to be shipped
- Typically, higher commission percentages are offered (50% or more).
- Product owners may disappear or take their sales page offline at any moment
- Refunds are typically higher for digital products
- Those with email lists tend to have a better chance over the competition
- May be more difficult to convert browsers into buyers
- Can be paid weekly or bi-weekly
These are all the things that you can buy in Walmart or another retailer. With physical products, you can promote many different products within the same niche. Most of your readers will be looking for reviews on these products, so they will be ready to buy once they can make the right decision.
For online physical products, many people choose the Amazon Affiliate Program.
Pros of Physical Products
- Many options and niches to choose from
- It can be more reliable working with large companies versus digital product owners
- Less refunds or returns
- Most looking for physical products are already in the market to buy
- Higher commissions when high ticket items are promoted
- Lower commission percentages (usually 5% to 10%)
- Difficult to promote these products without a website
- Generally takes longer to receive payment
Most affiliate marketers fin
Thursday, 14 May 2020
Wednesday, 13 May 2020
How do businesses thrive in a recession?
Are we in a recession? Some experts say we are already in a recession, some say one is coming, and others predict our economic future will be something we haven't seen since the Great Depression. While all of these scenarios are unsettling, there is always opportunity to gain new business and thrive, even when times are tough. Your business strategy will most likely have to change in a recession, but the steps you take now can help prepare you to come out on top when all of this is over. It's never too late to prepare for what's to come or, for this matter, what is already here.
Before we dive into how you can use your ATS/CRM to find new business, first we have to identify a few key components. The first is identifying which industries are thriving and are in high-demand. Second, identify the industries in which you have the means and most potential to do business with. There may be industries you haven't explored before, there may be industries you've done business with in the past, and there may be new business opportunities in some of the industries you currently do business with.
To help you get started, here is a list of some of the industries in high-demand:
- Food/Alcohol/Grocery
- Medical Staff
- Medical Device
- Pharmaceutical
- Manufacturing
- Delivery Services
- Trucking/Railroad
- Paper Products
- Antibacterial/Cleaning Products
- Administrative
- Online Education & Remote Learning
- Lifestyles of Health & Sustainability/Wellness
- IT/Accounting/Legal
- Printing/Publishing
- Telecommunications/Cable
Searching Your ATS/CRM for New Business
Once you have the list of industries you want to target, it's time to use the search capabilities in your ATS/CRM to find you specific opportunities.
Search by Client Industry Code, Status, and Location
The first and most basic search you will want to perform is by client industry code, status, and location (if you are looking to staff in a specific area.) The industry codes will be the codes you setup in the software affiliated with each industry. Status is important, because it will determine if you are searching for companies that you are 'actively' working with or 'inactively' working with. You can perform both searches. See if there are companies you currently work with that you can reach out to. Then perform the same search with 'inactive' clients. These could be clients whose business you lost or never had the opportunity to work with. For location, maybe you want to try to help staff for businesses near you. It can be a way to first narrow your search to local businesses. Explore these different searches and see if there are any potential opportunities.
If your software has the ability for a "full text search", this is another great search option. A "full text search" is an advanced search feature that searches for key terms in each client profile. So, if you want to search for "medical", it will search all clients that have the word "medical" somewhere in their profile, whether that is in an email, a text message, a note, a comment, etc.
Search by Date Last Contacted
You can also search by Date you last contacted a client. This search can be used in conjunction with the above search criteria. Searching by Date is useful if you want to identify clients you have been in contact with in the last six months. You can also search for clients outside of this time range, if you want to find clients you haven't been in touch with for a while. This search can especially be handy if you want to find 'inactive' clients you haven't reached out to recently. Maybe the last time you reached out they didn't have staffing needs, but now they do.
Search by Job Orders
You can also search by Job Order based on specific industries you have served in the past. This will allow you to identify opportunities that you had in the past that fit the in-demand opportunities you are looking for today. There may be clients on the list that you haven't been in touch with for a while. Reach out to them and see if they have jobs they need to fill.
Search by Candidates Employment History
Another unique search is by Candidate Employment History. You can perform a candidate search and target specific industries candidates have worked in, in the past. By doing this, you can identify new clients you might not have in your database. You can start off by performing a search of candidates you have added in the last couple of years. This will give you a manageable list to work through. As you go through clients that fit the industries you are looking to dive into, see if they are in your database, if not add them and give them a call! A "full text search" can also come in handy here to search a candidate's profile and resume for key words.
Make Favorites Lists
As you find clients, you want to add them to a favorites list. Some software solutions have the capability to add to a favorites list right in the software. If you don't have these capabilities, you will still want to create a favorites list in a separate spreadsheet. As you are searching for clients, add them right away to your favorites list so you don't lose track of them. As a best practice, make a list for each industry you are looking to target so your lists are organized when it comes time to calling.
The Special Offer
You have your favorites lists, you have the industries you want to target, now you have to decide what you are going to offer these clients. Think about your marketing plan, what incentive can you provide the client to work together? Depending on the industry, you may need to come up with different packages that incentivize your partnership. What will entice a client to work with you rather than your competition? Perhaps you can offer special subscription options, fixed rates, free training of some kind, etc.
Divide and Conquer
Now that you have your targeted lists and marketing plan per industry, it's time to call! First you will need to decide if you will be calling all of the clients or if you will be dividing it up among your team members. If your software has the capability to add clients directly to a daily planner, it is a quick and streamlined way to do it right in the software. Otherwise, you can share each list you made with your team members.
Sending Follow-Up Emails and Text Messages After Calling
After you call each client, a best practice is to send a follow-up text message or email, whichever is most appropriate for the client you are working with. Sending a follow-up message will reiterate the conversation that just took place. If you don't have the mobile number of a prospect you are working with, you can ask if they would prefer an email or text message follow-up. If they prefer a text message, then you can ask for their mobile number.
To streamline the follow-up communication, create text and email templates that you can use for each client and always remember to customize it to make it personal. You can easily do this by adding the contact name and company. Some software solutions allow you to create templates right in the software and through the software it will automatically customize the name, company, and other fields based on the person you are sending the message to.
The Candidates
The clients are only one piece of the puzzle. We can't forget we also need to line up candidates to fill the opportunities you are bringing in. As you begin marketing to clients, you also need to begin searching for candidates. Use the search capabilities in your ATS to search by industry, position, skills, employment history, location etc. And don't forget about that important "full text search" capability if you have it.
You can also search by "active" and "inactive" candidates. There may be some candidates you aren't working with currently, but are looking for jobs or are open to making a switch. Scour your ATS and begin making favorites lists so you are prepared to begin calling these candidates when new job opportunities emerge.
As with clients, remember to follow-up with candidates with a text message or email. Have your templates ready to go so you can easily send them a follow-up communication.
In Summary
Remember there is always someone buying in a recession and there are always industries booming. You just need to find those industries and target the ones you have the most potential to work with. From there, use the robust capabilities of your ATS & CRM to find those clients and candidates. You don't always have to search the web for new business or candidates, sometimes they are right in front of you.
Article Source: https://EzineArticles.com/expert/Terri_Roeslmeier/33236
Article Source: http://EzineArticles.com/10286131
Tuesday, 12 May 2020
Monday, 11 May 2020
Highly Effective Digital Marketing Strategies
Would you like to learn some highly effective digital marketing strategies? But first of all, what is "digital marketing"? Some people believe it's a different form of internet marketing, but in truth, it's actually the same thing. These days people come up with all different kinds of terms to re-describe the same thing. Digital marketing is the same thing - people are just trying to profit off of a different wording of the same topic.
I'm sure you've probably also heard the terms: "inbound marketing", "influencer marketing", "outbound marketing", and etc. But all of those are the same concepts of internet marketing strategies that have been already tested and proven to work. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some people get it confused with eBook marketing.
If you've ever heard of someone say "digital download", that means that a product will be available for you to download immediately after you order. This is called a "digital product". This is not digital marketing in its full form. Digital marketing is just a familiar term that people interchangeably use to describe tactics for promoting your products on the internet. With that out of the way, would you finally like to learn some highly effective digital marketing strategies?
I want to go over a few concepts that will allow you to soar past your competitors and get you the increased traffic, sales, and profits that you are looking for. These tactics are easy to use and implement, and are simple ways that you can improve everything that you're doing within a short period of time. Let's take a look at the first strategy that you can use to improve your digital marketing efforts:
1) Guest blog posts
It doesn't matter what industry or niche that you operate in. With guest blog posts, you can stand out and position yourself as the "go to person" in your niche for whatever you do. You will stand out as the authority and the expert that people will instantly think of whenever your line of work comes to mind. This is essential to know, because credibility is everything online, and standing out as the obvious expert is a crucial step in gaining more new sales.
So I guess you're wondering what guest blog posts are huh? It's okay if you don't know. A guest blog post is simply a lengthy and informative blog post about something that you're knowledgeable about. The blog that you submit your guest blog post to should be in your niche, and shouldn't be a rival competitor of yours. Do you know why this is such a highly effective strategy?
Usually high traffic and famous blogs in your niche will have a high readership. This means TONS of free promotion for you and your website - should your information be good - and should the blog owner request that you send more blog posts. If you can get a partnership where the blog owers wants to exclusively collaborate with you because you offer great content, this could be an endless supply of free traffic for you.
Plus, you have to think about the syndication that this will get you also on social media. The more blogs you post on, and the awesome job that you do, the more your reputation will increase, and the more you will become an expert on your subject. Soon people will be coming to you, looking for more of your great information that they can use in their lives. Here's another highly effective digital marketing strategy that you can do:
2) Viral eBook marketing
Viral eBook marketing can do wonders for your website traffic and your business. Imagine writing a free eBook about a topic in your niche, and having it available for download on your website. You can put your website link(s) all over it, and tell the readers that they can offer it for free on their website (as a form of free content), and that they should pass it around to their friends and colleagues.
This can be an amazing free traffic tool for you. The more people who download it will have the ability to use it for themselves, offer it for free, and recommend it to others. Soon with enough people downloading your free eBook, it can take off on its own and be a major traffic tool for you without you doing a thing. As long as the content is good and it benefits people, offer it on your website and let it do its thing.
You will want to include your homepage link inside of it, your affiliate program link, a link to your blog or articles page, and a link to a page that has your products or services on it. That way while people are reading through your book, they will have the chance to click through to your site multiple times and potentially sign up for one of your offers. This can be a big deal.
Not only that, you can submit it to the free eBook directories. eBook directories store your eBook for people to read, download, and use for promotional content on their site. Plus on some eBook directories, they require a direct link - thus giving you a high quality and relevant backlink to your site. This is digital marketing 101, and once you put it into use, you'll see how well it can work for your business.
These are 2 highly effective digital marketing strategies that you can use to improve your traffic, sales and profits right away. There are many more techniques that you can use to boost your sales for your website, but these 2 alone can put you over and above your competitors. The biggest thing to understand is that it takes repetitive efforts, and daily work to make any digital marketing strategy work. You don't get results and make money if you're lazy. So keep that in mind. Good luck!
ABOUT THE AUTHOR: Randall Magwood is one of the most highly-regarded internet marketing consultants on the internet. He has an Internet Marketing Blog and a Free 157-Page Book that helps business owners learn how to promote their website simply and easily. To download his book, simply visit the following website here: Free Internet Marketing Book
Article Source: https://EzineArticles.com/expert/Randall_A_Magwood/131394
Article Source: http://EzineArticles.com/10271797
Saturday, 9 May 2020
Wednesday, 6 May 2020
Sunday, 3 May 2020
Pay Per Click (PPC) Marketing Strategies
Pay per click (PPC) marketing is one of the best ways to get instant targeted traffic. PPC is amazing because it allows you to do so many things with ease. You generate affiliates, test out landing pages, test out sales pages, test keyword variations to target for SEO, and more. It's an amazing way to promote products online and it's unique because it's ability to get fast results.
The 2 biggest PPC search engines are Google Ads and Microsoft Ads. Google Ads is bigger (as it's owned by Google), and Microsoft Ads is owned by Bing. You will get most of your traffic from Google Ads, but Microsoft Ads can get you high quality traffic also. You just want to be more specific with the targeting of keywords, your budget, and your keyword cost per click (CPC).
I know these abbreviations and terms may be a lot to remember, but I assure you that they're very simple. Pay per click is so great because of it's ability to let you predict the results you can get. If you know the math of your business in advance, and you're getting certain results on pay per click networks, you can tweak certain aspects of your campaigns so that the numbers work out in your favor.
But there are a lot of other pay per click search engines out there. Now you should know that I don't typically recommend these other PPC networks. This is mainly because they're synonymous with click fraud, and poor traffic. You will find that the cost per click for keywords is amazingly cheaper than those on Google Ads and Microsoft Ads. While you may pay $1-$3 for a click for a particular keyword on Google and Microsoft Ads, on lower tier PPC networks, you might pay 5-10 cents per click for those same keywords. Don't expect to get good results with those networks.
The only time those networks have decent traffic is when you're promoting something illicit. That's as far as I'll go regarding downplaying the other PPC networks, but this is something that you need to know before you start investing hundreds (or thousands) of dollars on these other programs. You may say to yourself, "Wow, I have no competition on these other networks!", but you should know you have no competition because no one else who knows what they're doing knows to stay away from those sites.
You will be bidding against yourself. And you will be losing every time. You will invest your money into these low grade PPC networks convinced that if you just "tweak" some aspect of your campaign that you will get leads and sales. Unfortunately, it won't happen like that. You can tweak things as much as you want, but you will be unable to get any leads and sales that you're looking for. So it's best if you stick with Google Ads and Microsoft Ads, and make sure the math in your business works with the bidding of keywords that you're targeting.
So once you're on Google Ads and Microsoft Ads, what kinds of strategies should you be implementing so that you can get the best results as possible? Well I'm going to give you a few tips that you can use to gain the upper edge and advantage over your competitors. Let's get started with this first tip. This is something I stumbled upon when doing a different form of marketing that involved email marketing:
1) Target tier 1 countries
If you sell globally, it doesn't make sense to sell to an audience that doesn't have the financial capabilities to buy your products. Also, if your primary language is English, you want your prospects to be able to speak English. Therefore, you will want to target the top 5 countries who have the most financial capabilities to buy, and who also speak English. These countries are: USA, United Kingdom, Canada, New Zealand, and Australia.
Now don't get me wrong, I'm not saying that these are the only countries that have people who speak English and have the financial capacity to buy. Many people in countries around the world meet this criteria, but these 5 countries are the top ones that you will want to target for overall campaign effectiveness. I'm not trying to disrespect other countries, but if you want to get virtually bonafied results, you will want to stick to these 5 countries. Here's another pay per click marketing strategy:
2) Don't put all your keywords into 1 ad group
It's best to have multiple campaigns, and more importantly, more than 1 ad group. Me personally, I have to 2 sets of PPC keywords that I bid on. I have those keywords that I bid $1-$1.50 cents on, and then another set of keywords that I bid $0.50-$0.75 cents on. I do this because I've found that the high costing set of keywords convert better for me, and the lower costing set of keywords convert well - but not as good as the higher costing ones.
So for the lower costing set, I get more clicks, but the conversion rates are lower. So to compensate, I lower the cost of those keywords so that they can equal out to the same conversion rates that the higher costing keywords give me. Other people have their own reasons for creating multiple ad groups for the same campaign. When you get started, you will also have your own reasons. This is what I do, and I've found that this works best for me. Here's the last PPC tip I want to give to you:
3) Never bid on broad match keywords
Don't ever bid on broad match keyword terms. Broad means bidding on a keyword raw. For example, if I wanted to bid on the keyword "bicycle tires", here's how broad match, phrase match, and exact match keyword types would look:
BROAD MATCH: bicycle tires
PHRASE MATCH: "bicycle tires"
EXACT MATCH: [bicycle tires]
PHRASE MATCH: "bicycle tires"
EXACT MATCH: [bicycle tires]
When you bid on broad match keywords, you will get clicks on your ad for anything search query that contains the word "bicycle" and "tires". This is a virtually guaranteed way to blow your budget and destroy your campaign. It's been my experience that phrase match keyword types has worked best for me.
Exact match keywords are great, but they're very expensive and very competitive - and they don't necessarily guarantee sales or lead conversions when you bid on them.
These 3 pay per click marketing strategies are tips that you should keep in mind before spending a single dime on ads. Follow my advice and you'll be on the right path to success.
ABOUT THE AUTHOR: Randall Magwood is one of the most highly-regarded internet marketing consultants on the internet. He has an Internet Marketing Blog and a Free 157-Page Book that helps business owners learn how to promote their website simply and easily. To download his book, simply visit the following website here: Free Internet Marketing Book
Article Source: https://EzineArticles.com/expert/Randall_A_Magwood/131394
Article Source: http://EzineArticles.com/10289740
Saturday, 2 May 2020
Friday, 1 May 2020
The Tools You Need To Succeed With Affiliate Marketing
For those who are willing to learn, affiliate marketing is a helpful way to promote your business. Before you get started in affiliate marketing, take the time to understand how to make your business profitable. This article can help you to get started with affiliate marketing.
In order to keep your customers' trust, you should avoid abusing cookies. You will end up annoying your visitor. It can also result in losing the thread connecting affiliates. Spreading a virus is also a possibility, which would certainly make a customer angry.
Funnel your advertising through like minded affiliate sites that are targeting your preferred customer niche. Implementing several affiliate programs that are related gives your target audience a greater selection of products to choose from.
When taking a chance on affiliate marketing, it will be beneficial to seek out and sign up with affiliates that will provide you with the products and service you will be selling. Diversifying your affiliate network will prevent you from putting all your eggs in one basket. Have high standards for the affiliates you chose to partner with. Know who they are and what kind of reputation comes with them.
To make the most of your affiliate marketing efforts, concentrate on the affiliates that generate the most money, and ditch unprofitable ones. Be sure that they are still an asset to your company, and helping you to grow. If you eliminate your lowest-performing affiliates, you make room for the advertisers that make you more money.
Stay away from the hottest products on the market. They're bound to be filled with other marketers trying to get their own business going. Try to find out what the next hot item will be before it gets big. While quality is always a major concern, it does not necessarily translate into popularity. You only raise the level of competition when you choose a wildly popular product to market. It might be hard to make money.
It is so important to gain your readers' trust. Readers that really like what you write will keep coming back for more, and they are also more likely to try your links.
Commissions can rack up for affiliates who utilize text services. Although this service is not very common, many affiliates have used it to keep clients informed and updated about products.
To get the most out of your affiliate program, choose a company that has a high sales conversion ratio. You should aim for about a 1% conversion rate.
Be sure to understand your public when choosing affiliates. Partners with the right affiliates will increase traffic to your site and give you a good understanding of who your customers are and how to meet their needs.
Try using pop-under ads as opposed to pop-up advertising. These days, most browsers default to blocking pop-ups so the vast majority of readers won't even see them. Pop-under ads have shown to have a higher response rate when they load up in the background as the reader is seeing the content.
Remember that you are not trying to poach customers from other companies or force them towards your company. A better approach is to get to know your market's niche audience and learn how to personally appeal to what they need. The aforementioned advice has demonstrated how you can chase success for your own small business.
In order to keep your customers' trust, you should avoid abusing cookies. You will end up annoying your visitor. It can also result in losing the thread connecting affiliates. Spreading a virus is also a possibility, which would certainly make a customer angry.
Funnel your advertising through like minded affiliate sites that are targeting your preferred customer niche. Implementing several affiliate programs that are related gives your target audience a greater selection of products to choose from.
When taking a chance on affiliate marketing, it will be beneficial to seek out and sign up with affiliates that will provide you with the products and service you will be selling. Diversifying your affiliate network will prevent you from putting all your eggs in one basket. Have high standards for the affiliates you chose to partner with. Know who they are and what kind of reputation comes with them.
To make the most of your affiliate marketing efforts, concentrate on the affiliates that generate the most money, and ditch unprofitable ones. Be sure that they are still an asset to your company, and helping you to grow. If you eliminate your lowest-performing affiliates, you make room for the advertisers that make you more money.
Stay away from the hottest products on the market. They're bound to be filled with other marketers trying to get their own business going. Try to find out what the next hot item will be before it gets big. While quality is always a major concern, it does not necessarily translate into popularity. You only raise the level of competition when you choose a wildly popular product to market. It might be hard to make money.
It is so important to gain your readers' trust. Readers that really like what you write will keep coming back for more, and they are also more likely to try your links.
Commissions can rack up for affiliates who utilize text services. Although this service is not very common, many affiliates have used it to keep clients informed and updated about products.
To get the most out of your affiliate program, choose a company that has a high sales conversion ratio. You should aim for about a 1% conversion rate.
Be sure to understand your public when choosing affiliates. Partners with the right affiliates will increase traffic to your site and give you a good understanding of who your customers are and how to meet their needs.
Try using pop-under ads as opposed to pop-up advertising. These days, most browsers default to blocking pop-ups so the vast majority of readers won't even see them. Pop-under ads have shown to have a higher response rate when they load up in the background as the reader is seeing the content.
Remember that you are not trying to poach customers from other companies or force them towards your company. A better approach is to get to know your market's niche audience and learn how to personally appeal to what they need. The aforementioned advice has demonstrated how you can chase success for your own small business.
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